“Going to the Feelies this evening, Henry?” enquired the Assistant Predestinator. “I hear the new one at the Alhambra is first-rate. There’s a love scene on a bearskin rug; they say it’s marvelous. Every hair of the bear reproduced. The most amazing tactual effects…””Take hold of these knobs on the arms of your chair,” whispered Lenina. “Otherwise, you won’t get any of the feely effects.”
The Savage started. That sensation on his lips! He lifted a hand to his lips; the titillation ceased; let his hand fall back on the metal knob; it began again…
(Brave New World 1931)
4DX – Be in the movie
Providing a revolutionary cinematic experience which stimulates all five senses, the 4DX includes high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats. These effects work in perfect synchronicity with the action on screen – creating the most unmissable and exhilarating cinematic experience yet.
4DX is widely considered to be the biggest innovation in cinematic technology to date. Developed in South Korea by the CJ conglomerate, a leader in the Asian entertainment industry, this amazing, new experience was warmly adopted by the big Hollywood Studios.