Slate reports that:
“Luther made history by kick-starting the Protestant Reformation and permanently changing the face of Christianity. With the smashing success of his posthumous Playmobil, he makes history yet again. The Independent says that the remarkable sales figures have been “confounding” to the toy company, which issued mini Martin in the run-up to the 500th anniversary of the Protestant Reformation. But it’s now evident that demand for theology-themed toys is hot hot hot.”
Apparently the first run of 34,000 figures sold out in just three days.
This is a good start – but I’m hanging on for Calvin. John Knox will be a corker too!